Brand - Selective Professional

It is a regenerating fluid for all hair types. enriched with white caviar extract known for its antioxidant nourishing and shine enhancing proprieties it hydrates strengthens and smoothens the cuticles.it...

Selective professional caviar ultimate luxury serum drops is an instant no rinse restructuring serum. free from silicones. it is enriched with red caviar extract which instantly restructures and repairs the...

Selective professional caviar anti-age booster with its high concentration of collagen and hyaluronic acid, provides anti-age action to the hair, adding volume and density to the hair.

Selective professional caviar repair booster with its high concentration of proteins and keratin, develops an intensive restoring action, thus repairing and regenerating damaged hair fibers.

Selective professional caviar hydrate booster with its high concentration of mineral salts and vitamins, develop an intensive hydrating action, giving softness, shininess and vitality to the hair.

It reactivates scalp microcirculation developing a benefical warm sensation and favouring the penetration of active ingredients. this produt normalizes the scalp and promotes the optimal physiological conditions for the growth...

It is a color stabilizing shampoo that cleanses and hydrates the hair fiber, stabilizes the cosmetic color and prevents color fading maintaining its vibrancy over time. it also leaves hair...

It is a nourishing and repairing serum to regenerate damaged hair. it mineralizes and nourishes instantly regenerating dry and damaged hair. the hair is visibly full-bodied manageable and glossy.

It is a modelling gel-wax which separates and defines the hair with a clean and flexible control. suitable for all hair types and for easy remodeling looks. it shapes and...

It ideally works to mask the first grey hair to tone highlights and bleaches to revive natural or coloured hair and to create fashion effect. ammonia and oxidisers free colours...

It is a revitalizing shampoo for weakened hair and enriched with black and white caviar for a total regeneration of hair and scalp. black caviar known for its antioxidant nourishing...

It is a revitalizing shampoo for weakened hair and enriched with black and white caviar for a total regeneration of hair and scalp. black caviar known for its antioxidant nourishing...

It is a deep nourishing treatment for damaged hair. enriched with black caviar extract known for its antioxidant nourishing and moisturizing properties it restores conditions and repairs the hair fiber.

Selective professional cemani all over, energizing hair and body wash gently cleanses hair and body. its menthol, caffeine formula refreshes, hydrates and invigorates. leaves the hair healthy and strong. perfect...

Selective professional cemani every day shampoo is a hydrating shampoo ideal for frequent and daily use. delicately cleanses scalp and hair, leaving a pleasant sensation of freshness and cleanliness. aailable...

It is a hydrating and toning conditioner for hair and scalp. hydrates and protects hair without weighing it down providing softness and control even to the most unruly structure. enriched...

Selective professional cemani powerizer + shampoo, gently cleanses, refreshes, invigorates and stimulates the scalp. its content of menthol, caffeine and active stimulants formula promotes the optimal physiological conditions for the...

It reactivates scalp microcirculation developing a benefical warm sensation and favouring the penetration of active ingredients. this produt normalizes the scalp and promotes the optimal physiological conditions for the growth...

Selective professional cemani gray anti yellow shampoo, is a nourishing shampoo ideal for neutralising undesired yellow tones which is a common problem for people with white or gray hair. ensures...

It is a reversible black styling gel which instantly covers up any percentage of white hairs giving a youthful look and a strong set. the exclusive patented pigment gives a...

Selective professional cemani extra shine, is a gloss effect wax for a soft control. ideal for defining the style with a glossy-effect. it does not grease nor weigh down the...

Selective professional cemani matt molder+, gives hair a matte look and keeps the hair moisturized. its balanced blend of waxy components gives the styling a natural, medium strength hold. it...

Selective professional cemani hyper fix+, is a hyper-strong fixing liquid gel. easy to apply and spread, specially suited for directional styling on short to medium length hair. keeps hair moisturized...

Selective professional cemani beard oil, is a softening and detangling oil suitable for beard and moustaches, enriched with precious vegetable oils. nourishes and provides shininess without greasing and weighing down....

Selective professional cemani ink lover cream, revives the color and highlights the contour of the tattoo. moisturizes the skin providing an immediate feeling of freshness. absorbs quickly, does not grease...

It is an innovative treatment that combines the convenience and speed of a spray with the texture of a mask. multi-treatment hair spray ideal for all hair types. 15 different...

It is an innovative treatment that combines the convenience and speed of a spray with the texture of a mask. multi-treatment hair spray ideal for all hair types. 15 different...

It is a reliable hair care product that lets you achieve that fuller looking effect with a long-lasting hold. this hair styling spray brings back life to dull and lifeless...

It is an invisible and light spray for deep nourishment and hydration. this product helps you control all those messy frizzes with instant effects. this spray can be used before...

It is a purifying pre-treatment shampoo which deep cleanses hair and scalp. its alkalinity and chelating agents help remove impurities limestone and styling residues making the hair more receptive to...

It is a fluid specificlly developed to remove frizz and to provide control to every hair type both natural and treated. its extraordinary fluidity allows to easily penetrate into the...

It is a based nourishing and conditioning mask formulated to maximize and enhance the treatment's cosmetic effects over time. it brings hydration and nourishment for softer and smoother hair.